Projects

Case study

RW Invest AI — applying AI to property investment sales

Case study with RW Invest applying AI to the sales process — call transcription, lead scoring and AI-assisted outreach embedded in the CRM.

10 October 2024

Overview

A follow-on engagement with RW Invest focused on applying AI inside the sales operation — without replacing the human relationships that drive high-ticket property investment.

What we worked on

  • Call transcription tied back to the right deal in Pipedrive
  • Intent and engagement scoring against historical won/lost outcomes
  • AI-assisted drafting for outreach and follow-up — always with human review
  • Reporting on AI-assisted activity so leadership can measure impact

In preparation

The detailed write-up of this AI engagement is in preparation. If you are thinking about where AI can pay back inside a sales operation without breaking the brand voice or compliance posture, book an AI workshop and we will share what we have learned in detail.