Field notes from CRM, automation, AI and marketing automation projects.
Most lead routing tools increment a counter and call it done. LeadRouter reads your live Pipedrive data — performance, history, and team — and routes accordingly.
8 June 2026
Six signals that your Pipedrive is overdue a rebuild — and the diagnostic questions that tell you whether to refactor or restart.
12 February 2025
Seven Zapier workflows that pay back fast in B2B sales — lead routing, follow-up, hygiene and the integrations that hold the stack together.
20 January 2025
A pragmatic checklist for migrating CRMs — what to bring, what to leave behind, and how to keep reporting and automations alive through the cutover.
8 December 2024
Where AI pays back inside a sales operation — transcription, scoring, narrow agents, and content generation tied to the CRM.
4 November 2024
Five Pipedrive automation patterns that pay back fast — follow-up to lost leads, automated meeting scheduling, marketing suppression, data capture and lead scoring.
12 April 2023
A complete guide to Pipedrive workflow automation — what it does, when to use it, example workflows and how to roll your own without breaking things.
8 February 2023
Five Pipedrive integrations that consistently pay back — Outfunnel, JustCall, DocuSign, Dux Soup and Zapier — with real examples of what they unlock.
18 January 2023
Why Pipedrive works so well as a sales-focused CRM — the features that matter, integrations that compound, and when it's the right choice for your business.
9 December 2022
An honest Pipedrive vs HubSpot comparison from sales operators — advantages, downsides and pricing of each, and which is the right fit for your business.
15 November 2022
Step-by-step guide to setting sales and activity goals in Pipedrive — deal-based, activity-based and forecast-based, plus how to roll them up across user, team and company.
4 October 2022
How to choose a Pipedrive consultant — what to look for, the questions to ask, and how a good consultant blends sales strategy with CRM implementation.
12 September 2022
How to identify your CRM requirements before evaluating vendors — the questions to ask, the functions to consider, and how to avoid buying the wrong system.
4 August 2022
A pragmatic guide to choosing the right CRM — what to consider, how to compare options, and why Pipedrive works so well for SMEs.
22 July 2022
Five common Pipedrive setup mistakes we see at our consulting practice — from missing integrations to free-form lost reasons — and how to avoid them.
10 June 2022
Four ways to automatically populate Pipedrive with leads — built-in webforms, form plugin integrations, Zapier and Outfunnel — and when to use each.
20 May 2022
Mobile marketing best practices — how to write concise content, optimise for local search, leverage location-based services, and use geo-targeting effectively.
18 March 2021
Practical, low-budget tactics to promote a mobile app — using what you already have, targeting the right audience, leveraging existing customers and smart advertising.
9 November 2020
Six digital marketing trends shaping how brands reach customers — messengers, native ads, page speed, AI and AR, live streaming, and the Internet of Things.
2 October 2020
Four mobile app design trends shaping modern UI — minimalism, overlapping effects, custom illustrations and mixing trends — and how to apply them well.
22 February 2019
Facebook's News Feed shift toward 'meaningful interactions' changed how businesses reach customers — what it means for marketers and why direct channels matter.
15 March 2018
